‘Funding for all’ does not exist in this world. It’s also known that Women of Color have an even tougher time finding adequate funding from willing investors. My theory is because a lot of these investors don’t understand us or the landscape in which we operate. Women get less than 10% of the funding. The combined share of Latina and Black women founders within that group receiving venture capital is only slightly over 1%. Breaking it down further, that is .64% for Latina and .41% for Black women founders, respectively. White women get a whopping 79% of that funding. On the other side of that, in the actual VC space Asian Women make up about 4%, Black Women make up just 1%, while Latinas make up less than that. There is no pipeline problem that other VCs would like you to believe. There is an equity problem that still persists in 2023.
When walking into VC meetings, women are very well aware of the data, but still they persist. Pitching and getting funding doesn’t work like Shark Tank on ABC. VCs have a built in bias that Women of Color have to fight against before they even walk through the door. This book was written to help level the playing field and boost your chances of securing that investment bag. We can’t put it all on the VCs bias. Women of Color have to do their part to arm and educate themselves so they position themselves to receive funding. This book is designed to help you be the rule, not the exception. This book breaks down what you need to do to position your company to get funded.